Fast-growing Whiskey Brand Expands Across North American Border, Starting in Alberta
SAN DIEGO – Dec. 18, 2020 – Skrewball Peanut Butter Whiskey, in partnership with Infinium Spirits, announced today its expansion into Canada, beginning in Alberta. The San Diego-based original peanut butter whiskey brand, which saw rapid expansion with nationwide distribution in the United States in late 2019, will begin fulfilling Canadian purchase orders this month. The brand plans to continue its entrance into other Canadian provinces in early 2021. “We are excited for the opportunity to introduce Skrewball Peanut Butter Whiskey into Canada, as this is a critical marketplace and important foundation of valued customers,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “As we initiate our strategic launch into additional international markets, we appreciate that the Canadian consumer is passionate about Skrewball, as evident by the overwhelming volume of inquiries regarding our availability in Canada.” Since its launch in 2018 by husband-and-wife team Steven Yeng and Brittany Merrill Yeng, Skrewball Peanut Butter Whiskey has grown exponentially. After instant success locally in San Diego, the brand announced a partnership with renowned leader in the spirits industry, Infinium Spirits, as it targeted rapid nationwide distribution in late 2019. The partnership and expanded distribution network solidified Skrewball Peanut Butter Whiskey’s place as a pioneer in the alcoholic beverage industry.