Following Recently Announced Canadian Distribution, Rapidly Growing Whiskey Brand Extends Reach with Infinium Spirits and Webb Banks Distribution Deal
SAN DIEGO – Jan. 28, 2021 – Skrewball Peanut Butter Whiskey, in partnership with Infinium Spirits and Webb Banks, announced today its expansion into the Caribbean basin, beginning with twelve islands within the region. The San Diego-based original peanut butter whiskey brand’s announcement comes on the heels of the brand’s recent expansion into Canada in late 2020, starting with Alberta. The brand plans to continue its entrance into additional islands in the Caribbean basin, in tandem with additional Canadian provinces, throughout early 2021.
“We are eager to introduce Skrewball Peanut Butter Whiskey into the Caribbean region,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “Consumers on the islands, as well as cruise line guests, are passionate about the brand, and we’re excited to launch our presence across this new region.”
In January 2021, Skrewball Peanut Butter Whiskey’s renowned spirits distribution partner, Infinium Spirits, announced an agreement with premium spirits distributor Webb Banks, that establishes the exclusive distribution of the Infinium Spirits portfolio, including Skrewball Peanut Butter Whiskey, across select global markets.
“Our new partnership with Webb Banks marks an important step as we begin to shape Skrewball Peanut Butter Whiskey into a global brand,” said Shane Fitzharris, Senior Vice President and General Manager at Infinium Spirits International. “Infinium Spirits’ strategic agreement with Webb Banks allows us to bring this award-winning spirit to new traveling consumers and further build brand equity.”