Fast-growing Whiskey Brand Continues North American Expansion with LCBO Online Digital Release, Followed by Launch in 130 Stores Across Province

SAN DIEGO – September 9, 2020 – Skrewball Peanut Butter Whiskey, in partnership with Infinium Spirits, announced today its listing with the Liquor Control Board of Ontario (LCBO), one of the largest liquor boards in the world. The San Diego-based original peanut butter whiskey brand, which began distribution in Canada in January 2021, is available now for delivery through LCBO’s exclusive online digital release. The brand will launch in 130 physical storefronts throughout the province in late September in partnership with the LCBO.

“The consumer demand from Ontario has been unprecedented and an iconic LCBO listing is an exceptional opportunity to continue introducing Skrewball Peanut Butter Whiskey to Canada,” said Carl Carlson, President of Skrewball Peanut Butter Whiskey. “Ontario is a critical international marketplace, and we are appreciative of our new customers in Canada, who have quickly shown the brand avid support.” 

Following its exclusive online digital release, Skrewball Peanut Butter Whiskey will hit shelves in 150 LCBO stores across the province, in key cities like Toronto and Ottawa. Store listings will be facilitated by local agents, Woodman Wine and Spirits.

“We are proud of our successful launch to date into the Canadian market, with LCBO listing within nine months of debut,” said Shane Fitzharris, Senior Vice President and General Manager at Infinium Spirits International. “Infinium Spirits is looking forward to continuing to introduce this exciting liquor brand across the Canadian market.”

In addition to its LCBO listing, Skrewball Peanut Butter Whiskey is on track towards availability in every province in Canada within the first year of introduction into the country. Distribution is now open in Alberta, British Columbia, Manitoba, Nova Scotia and Saskatchewan, with a November launch forthcoming in Quebec’s SAQ. Beginning this month, Skrewball Peanut Butter Whiskey is also available in featured cocktails in 60+ locations of Earls Restaurants and Buffalo Wild Wings across Canada. The brand was also recently named as Official Whiskey of the Buffalo Bills, offering both American and Canadian fans access to branded bars inside the Pepsi Club and Toyota Club at Highmark Stadium this season.

“Our partnership with Infinium Spirits solidified Skrewball Peanut Butter Whiskey as a pioneer in the alcoholic beverage industry, and we’re thankful for this continued relationship as it brings us to new international consumers,” said Brittany Merrill-Yeng, co-founder of Skrewball Peanut Butter Whiskey. “We can’t wait for Canadians in Ontario to join our krew. Welcome!”

“Skrewball Peanut Butter Whiskey is continuing to target expansion into new areas this year, and our new Canadian presence is just the beginning,” said Steven Yeng, co-founder of Skrewball Peanut Butter Whiskey. “We’re excited for what’s next – and for more consumers to get bottles in their hands.” 

Launched in 2018 by husband-and-wife duo Steven Yeng and Brittany Merrill Yeng, Skrewball Peanut Butter Whiskey has grown exponentially since its founding. Following nearly instant success locally in San Diego, the brand partnered with renowned spirits industry leader Infinium Spirits, for rapid nationwide distribution in 2019. The nationwide distribution was met with a demand from neighboring countries, including Canada. With Infinium’s partnership and partnerships with local agents, the brand’s international expansion began in Alberta in January 2021, with the continued addition of provinces throughout 2021.

For more information about Skrewball Peanut Butter Whiskey, visit www.skrewballwhiskey.com and follow on Facebook and Instagram (@skrewballwhiskey).

ABOUT SKREWBALL SPIRITS, LLC 

Launched in July 2018, Skrewball Whiskey is the original peanut butter flavored whiskey. Distilled in San Diego, this whiskey can be enjoyed as a shot, on the rocks or in a variety delicious, premium craft cocktails. Recently expanding nationwide into all 50 states, consumers all over the U.S. can now indulge in this boozy peanut butter deliciousness. It was developed by a husband and wife duo, perfecting the peanut butter flavor, which is unmatched in the spirits industry. Skrewball Peanut Butter Whiskey has already won several awards, including the Best Flavored Whiskey award at the New York World Wine and Spirits Competition. The product is 70 proof and made with premium ingredients. For more information, visit www.skrewballwhiskey.com. 

ABOUT INFINUM SPIRITS 

Infinium Spirits is a family-owned spirits company founded in 2005 known for igniting brands and accelerating performance in North America and International markets. Infinium is headquartered in San Diego, in the heart of the Gaslamp Quarter, and has roots in California through its parent company dating back to 1888. Infinium Spirits specializes in sales, marketing, and logistics for a diverse and distinctive portfolio of award-winning spirit brands. For more information, visit www.infiniumspirits.com.